BabySoSoft
Known as the unforgettable baby-gifting experts for over 20 years, BabySoSoft specializes in plush heirloom baby products.
The brand identity redesign was crafted as a visual reflection of founder Rhonda’s, care, whimsy, and family values. With this foundation in mind, creative choices were made to appeal to families welcoming new additions, mid-wives, and medical institutions alike.
It was also important to carry the warm familiarity of the existing legacy brand into new applications, such as the website, shipping packaging design, new textiles, hang tags, and other print collateral. This was important as the brand shifted its base from Etsy and primarily B2C to Shopify, and efforts to target a wider B2B audience.
Project: Logo Design + Brand Identity Redesign + Website Direction + Photography Direction + Textile Pattern Design + Packaging + Collateral Design
Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Google Suite, DropBox
Role: Sr. Brand Designer/Graphic Designer under Dominant Creative LA
Brand Identity Redesign
A curated selection of pages from the full brand guide.
Physical Brand Applications
