https://www.hi-naomi.com/typographerbook daily 0.75 2018-12-13 https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544726390168-I6G4S0P6N00MC1Z9N6BT/IMG_7541.jpg Typographer Book Project https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544726734140-Z3QT6CVQJQBO7IXZUN3F/IMG_7557.JPG Typographer Book Project https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544732245720-68UF7CIVGIR4MWBNX1UX/TypeSketches2.jpg Typographer Book Project - Sketches + Color Study https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544726535793-ES98844PMCQBFIX4ZR5N/IMG_7541.JPG Typographer Book Project - The Typographer Book Project The Typographer Book Project focuses on the life and career of Max Miedinger, designer of the font, Helvetica. https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544732677097-477ZRTIYIW7R4OOEFKYJ/TypeSketches3.jpg Typographer Book Project - Fonts Used https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544726972299-2BSTVKATC6XJ4KFKL1N2/IMG_7584.JPG Typographer Book Project https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544726865257-AVVWU021C03NNXG48JL4/IMG_7577.JPG Typographer Book Project https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1544728878848-6KYFH56IRN5EMB5ZWA9W/IMG_7550.JPG Typographer Book Project https://www.hi-naomi.com/work daily 1.0 2025-09-12 https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1553212482507-CS1BD7YQK5C27Y1IA1M7/Kwesi17.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1599252000400-DSX0SFY60HT4X2MEGDTV/Bloom%2BLogo%2B%252B%2BAds-11.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603485183798-3SV0AASE2CX7DELYTK48/ZIP%2BLaunchpad%2B-%2BHi-Naomi%2BLayouts-04.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603481927273-PYI33Z5193OXKHQFSBXB/Adeyemo_Naomi_Booklet_10.22-07.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607713473352-AMHIFOIPVTDANZ0HG7ZC/Hnet-image.gif Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678961774-Y16AZAGQYUQSAXFKHU02/TheMix-TypeSpecimen-09.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659896798102-KHXKPL8YTODYEXJU4CQT/C3231B79-4D51-4799-9F4E-EE0165704B0B+2.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1693355586628-GYZJK2JS6C8NI9Q0M6CX/Skin%2BPoetry%2BCandle-Still_Cropped.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/ae971f3f-d1a4-4ea9-804f-1cff8257fc4e/TKH_Portfolio_Iterations.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1757579717647-7PHJH75I4L7TJ44DCMQZ/BSS+Logo_Box+PSD+Mockup.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1600386348154-Y5SG3HVAO1AZJHY57620/ZIP%2BLaunchpad%2B-%2BHi-Naomi%2BLayouts-04.jpg Work - San Diego State University | ZIP Launchpad Role: Marketing & Operations, Graphic Designer Deliverables: Rebrand, Marketing Materials, Social Media Management, Content Creation Tools: Adobe Illustrator, Adobe Photoshop, & Final Cut Pro X https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603086403301-8OKD4BR5A3KAJX5WM2KY/ZIP+Launchpad+-+Hi-Naomi+Layouts-07.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603081152310-ZAJEB953TIQ6COV9M1W5/ZIP%2BLaunchpad%2B-%2BHi-Naomi%2BLayouts-08.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603081042259-BV53OUKBF6EMX454ZJGO/ZIP+Launchpad+-+Hi-Naomi+Layouts-09.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603086075081-DB06GZOOIA2RA5EYEVO7/ZIP+Launchpad+-+Hi-Naomi+Layouts-06.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1609890667600-CFK0BTN45L7TH2B7IQZS/ZIP+Launchpad+IG-+Hi-Naomi+Layouts-01.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607696501013-AUU8HO0AG3ZZCT0S0LW6/ZIP-Stationery.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603484793925-8FZA92064BY1HYBKIFOZ/Sticker%252Bon%252BLaptop%252BMockup.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1553211912802-WLAJEW10TS7EM8ZMEPID/KArthur-NkrumahKrom2-01.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1553212444915-WXG8PLXS2CN26MA6NSW2/Kwesi17.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1553212444959-XU68EJPYNXIBQGHJ735P/Kwesi15.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1553212446194-HHBNBKRHVZ6TMCWRIYCX/Kwesi14.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607713473352-AMHIFOIPVTDANZ0HG7ZC/Hnet-image.gif Work - 1st Place & Audience Choice at Adobe’s UX Creative Jam The Greenhouse App — holding companies accountable for their environmental impact. Role: Ideation & Lead Designer — 3 Hours https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607704874195-J3FVZEL5X54LZJ9NBGW1/GreenHouseMockup-SignUp.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1573082948353-4EVNBUKVJIC5SRXYQTFB/IMG_0261.JPG Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1573082666447-FL1FHU47BE0ZLGBFMF32/72070243_10219620176271649_100398184848687104_n+%281%29.jpg Work Photo Credit: Evan Yamada https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1573082667876-Y3LD8IS1DGYQIFU2M5Y3/71331893_10219620220672759_6692917047107518464_n.jpg Work Photo Credit: Evan Yamada https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1573082669275-FPA5L996GW40S0OFH7N2/71571111_10219620195752136_4738760923756363776_n.jpg Work Photo Credit: Evan Yamada https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1573082670754-958FI9RF9DIA6E879MK6/71705480_10219620191592032_2519025501952016384_n.jpg Work Photo Credit: Evan Yamada https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1599252000400-DSX0SFY60HT4X2MEGDTV/Bloom%2BLogo%2B%252B%2BAds-11.jpg Work - Bloom Beauty Bloom is a fictitious skincare company focused on organic, conscious, spa quality products. Branding + Packaging + Campaign Design https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1599171023961-SINKUZBC6ZA3DPJIS67V/IMG_945AD9A5D64E-1.jpeg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1600427542564-OV66AN7S38A2QOSZKA9R/Bloom+Logo.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1599252000400-DSX0SFY60HT4X2MEGDTV/Bloom%2BLogo%2B%252B%2BAds-11.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1586423254872-ME45B3QDMHQS2ORR45GO/Bloom+Logo+%2B+Ads-12.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1600430274190-8Z1JC7WYJ3ZMO21VB0VJ/BloomPosters.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1600430684166-QB75CQIM4S59A4U2A7A6/BloomIGMockup2.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1600430708730-GWYGTXPI7PWZJ2POVEQV/BloomIGMockup1.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678961774-Y16AZAGQYUQSAXFKHU02/TheMix-TypeSpecimen-09.jpg Work - Frankie Font A rhythmic font inspired by 70s House Music and derived from American Typewriter Typography + Branding + Packaging https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604677882175-ROO2T3DM0Y20ALXFTDSD/TheMix-FinalPresentation-03.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678053417-SP4Z8O100D7F3WH5Z328/TheMix-TypeSpecimen-01.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678005993-TGFKJW6VM7XRV7GH5IOY/TheMix-TypeSpecimen-02.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678013689-R0YOQCD6KR47U41AKKO9/TheMix-TypeSpecimen-04.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678019500-QGD785HGK4H1BL3IDQIV/TheMix-TypeSpecimen-08.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678026390-W9UF4NSNNHFQ6NZVUUSP/TheMix-TypeSpecimen-06.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604677641231-3JH802S1FQAE3U9S6V0O/TheMix-Menu-02.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604678961774-Y16AZAGQYUQSAXFKHU02/TheMix-TypeSpecimen-09.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1604679081777-7M8W0OZQYMT3NKGDBSI7/TheMix-TypeSpecimen-07.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603468689809-D806YZTOSOKU0CF1O658/Revival1.png Work - REVIVAL REVIVAL is a fictitious event company focused on slow fashion pop up shops for a Gen-Z Audience. I created a brand identity and event assets that allow for multiple applications like this Event Booklet. The hidden "!" throughout the design was an icon chosen to match the excitement and optimism that can be associated with sustainability rather than the evermore prevalent negativity and eco-anxiety. A vibrant and retro color palette, image treatment, and typography selection was selected to accompany it -- symbolic of the greatness that comes with joining the old with the new. Tools: Adobe Illustrator, Adobe Indesign, Adobe Dimension 3D Branding + Campaign *Photography by Anjelica Angwin https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603483169083-PC9WLSMT1Y90PKE6AHXF/Revival-Branding-12.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1603483168039-4PYQ34ZTPO9EYZDC48N2/Revival-Branding-11.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1605894262918-OJDGHM5D1KN2DLTGVD39/Adeyemo_Naomi_BrandSheets_10.15-01.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607687818171-NZ3ACW2LNZWGI70OZBP5/BookletVersionTwo.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1605893355736-XRCHS3X4BFUIYJ2M3N7A/RevivalBadgeMockup.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1605893767925-BV75E3DLHY1N9XI6QWQZ/Adeyemo_Naomi_BrandSheets_10.15-01.jpg Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607012119557-PQAXWR7FHMSJYG99ZNC2/RevivalPortflioImages-01.png Work - Make it stand out Kiosk Scale + Design https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607012373692-Z9QAMSH40ABP7NWHQ6FN/RevivalPortflioImages-04.jpg Work - Make it stand out 3D Kiosk Mockup https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607012942415-GSBTFJX60O1T6XQ1Z9PO/RevivalPortflioImages-02.png Work - Make it stand out Wall Design Scale https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607012967362-UTAQPSZWAXUOHAOGF558/RevivalPortflioImages-05.png Work - Make it stand out 3D Wall Mockup https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/0aea492a-116d-446a-9d70-40dd0a84a2f5/Skin%2BPoetry%2BCandle-Still_Cropped.jpg Work - CAVO Soy, Non-Toxic, Eco-Friendly, Good Smells with Curated Playlists for Every Scent Role: CEO + Founder + Creative Director https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607541067915-LSRYEY763KNXZBGEXLA5/CavoPressBanner-07.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607541067718-WJKLFFIM3N7TMO445FSS/CavoPressBanner-06.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607541068546-2C755Y24Q1FUYL14V561/CavoPressBanner-05.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607541069224-8XV635DBYKYHJDIQE9CV/CavoPressBanner-04.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1693700277326-B02Q73DHKQVN09VH41ZM/essence-communications-inc-logo-vector-2022.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1748974307817-NZ30SVAO6VRWSD2UZ9IK/elle2.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1693355303219-CPZKAEE2NU1XELRD0NJJ/Skin+Poetry+Candle-Still_Cropped.png Work - The "Skin Poetry" Candle Poetry through skin + scent. You smell poetic. Plum + Amber + Musk + Citrus + Jasmine Made in collaboration PEAU'ésie Skin Spa Montreal. https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1681505436113-J08RS01JBY0T4MYH1C4C/GC-Collage6-edit2.jpg Work - The "After A Good Cry" Candle Smells like a hug. Rainwater + Lavender + Vanilla Bean + Bourbon https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1681505830751-23SSOTGL96D2EWJ9PIGU/CAVO-DirectDeposit-Collage.png Work - The "Direct Deposit" Candle When the check clears, the invoice is paid on time, and the budget is high. Matcha + Jasmine + Lemongrass + Musk https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1607513538222-26FW29860LRQ1R568U81/WD-Collage5.jpg Work - The "Wash Day" Candle Smells almost as good as your favorite leave-in conditioner. Pineapple + Mango + Coconut Milk + Sugar https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/5d7c1414-71fc-4abc-975d-3fed0c3df385/C3231B79-4D51-4799-9F4E-EE0165704B0B.jpg Work - Center for Love & Justice Rebrand The Center for Love & Justice is a K-12 educational equity nonprofit with three legs: New School Creation, Everybody VS Injustice and School Redesign. The brand’s focus was on symbolizing a "metaphorical tapestry" alluding to natural elements, community, and of course, love, and justice. The colorful and playful unifying mark is loosely inspired by the Celtic Love Knot — dissecting into three parts which coincide with each leg of the organization. Project: Rebranding + Website Direction + Brand Collateral Tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Google Suite Role: Lead Designer under FreshForm Design Agency https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659860025566-S0OO5OH8GFDQJA0QHU1Q/IMG_4749.jpg Work - Make it stand out Preliminary Hand Sketches https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/e1f4dba9-8bfc-47eb-bc04-d753dcc8676b/IMG_4435.jpg Work - Make it stand out Macrame Knot Research https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861495289-T5KGUGSXPPZ7PULPRE5C/CL-J_Brand_Guide_02_02_21-01.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861494382-3RJDX54CHJULZGXE1XZP/CL-J_Brand_Guide_02_02_21-02.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861492973-LT5E945BXO0B472BPMG9/CL-J_Brand_Guide_02_02_21-03.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861490019-RCU6KJNV8V7X3TWEDC59/CL-J_Brand_Guide_02_02_21-04.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861486365-695ED1RFD95PS73DGNKT/CL-J_Brand_Guide_02_02_21-05.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861481240-RI2TKQC5PDSWD58S8AA8/CL-J_Brand_Guide_02_02_21-06.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861476708-CWZ3EW7NPS2D4ZS8S16S/CL-J_Brand_Guide_02_02_21-07.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861473172-VX9L91K62LU7MP2SCM89/CL-J_Brand_Guide_02_02_21-08.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861466412-ZAW282O2ZG92E182DEVV/CL-J_Brand_Guide_02_02_21-09.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861451618-L5MLA1VG09S8NEYBOAXH/CL-J_Brand_Guide_02_02_21-10.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861490886-7UVRC58FGG6V8T4L12EM/CL-J_Brand_Guide_02_02_21-11.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861446067-JTJXQ4XC79GLBDL3HVPQ/CL-J_Brand_Guide_02_02_21-12.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861402511-U8KSP23OMIYMYXUXNQFQ/CL-J_Brand_Guide_02_02_21-13.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861461901-48Q1KKZIYMMCNM60CAX0/CL-J_Brand_Guide_02_02_21-14.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861353083-GI60EJT2IW71KJ9QV0KI/CL-J_Brand_Guide_02_02_21-15.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861341696-ZLI8XOJO5XUIB6G01SLE/CL-J_Brand_Guide_02_02_21-16.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1659861338816-EWD9PKLPXVY2HB3DUC12/CL-J_Brand_Guide_02_02_21-17.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/ae971f3f-d1a4-4ea9-804f-1cff8257fc4e/TKH_Portfolio_Iterations.png Work - The Knowledge House 10 Year Anniversary The Knowledge House is a non-profit aiming to close the gap between education­-to-­employment for underserved Bronx youth through teaching digital skills in coding and design. The design and creative direction was crafted as a visual reflection of TKH’s evolution, previewing the upcoming rebrand while staying true to the core elements of its identity. The new mark nods at TKH’s luminescence and tech-focus, while honoring the original color palette and typography that resonates so deeply with the team. Project: Creative Direction + Brand Design + Website Direction + Collateral Tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Google Suite Role: Lead Designer under Purple Haus https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743495452455-AC3U7VVFHYK10CF70JIQ/TKH_Portfolio_Iterations_Compilations.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743493266945-4UVZ5EQ3WTCY627FFE1J/FINAL_TKH_10_Year_Creative_Brief-01.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743493236275-U7J5AXU90MJ6OQ4DH6UA/FINAL_TKH_10_Year_Creative_Brief-02.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743493227186-WQ1KMP9NUOPJINGJZY2O/FINAL_TKH_10_Year_Creative_Brief-05.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743493248496-FOGHOEQ0CQHIQXU96RTS/FINAL_TKH_10_Year_Creative_Brief-04.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743492908956-HNG6F614WUFQDS0QDZB9/Slide_Cover_KaleidoscopeGradient.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743492909347-KGYAEG58W7IJ768O0LP7/Slide_Insight_Text_Image.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743492903515-IFNGLP3536IFMQGPFP13/Slide_Cover_Solid.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743492902098-VJ84FRIPRXF31RU22LVH/Slide_Insight_Text.png Work https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743493406722-F7A41LE3W0W8CMZHPB7E/EmailHeader_Example.png Work - Email Header https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743493558553-5W9V49DN4402A2G1V62E/SaveTheDate_5x7_Example.png Work - Save the Date https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1743493616176-4MDSL5BF09LSHARWM1OC/Linkedin_1200x627_Example.png Work - LinkedIn Template https://images.squarespace-cdn.com/content/v1/5a656222ccc5c586f2619e4e/1757700228964-K13ZDIENLFX84NNZZ4CA/BabyWrappedBKB_sm_864x576.webp Work - BabySoSoft Known as the unforgettable baby-gifting experts for over 20 years, BabySoSoft specializes in plush heirloom baby products. The brand identity redesign was crafted as a visual reflection of founder Rhonda’s, care, whimsy, and family values. With this foundation in mind, creative choices were made to appeal to families welcoming new additions, mid-wives, and medical institutions alike. It was also important to carry the warm familiarity of the existing legacy brand into new applications, such as the website, shipping packaging design, new textiles, hang tags, and other print collateral. 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