Problem

Users aren’t able to find the content that they love (soundtracks, playlists, podcasts etc) based on the TV and movie programs they watch, or programs similar to their preferences.

Solution

The hypothesis is that the “Browse/Surf” feature of the app will allow users to find content based on their pre-existing TV and movie preferences. The “Surf” page would include recommendations based on programs or similar programs watched, what’s trending, and what a user’s friends are consuming.

Goal

The goal is to launch the application and gauge whether or not app is needed or not. Quantifiable by the number of users able to find the content they love, specifically using the Surf feature.

Generative Research & Exploration

User Research Purpose

• Trying to access who the users were and general user behavior —

  with both music and TV streaming apps

• Learn pain-points

Main Takeaways

• Users faced difficulties navigating to their friend’s pages

• Appreciated app’s recommending new and popular songs

• Liked using Shazam to find music from songs

• Liked Hulu integration with Spotify

*Names and images have been changed

User Personas

• Personas based off of user research

• Demographics of those who use music and TV streaming apps

Napkin Sketches

• Binge being a new app, user flows were based on familiar navigation of competing music and entertainment streaming apps

• Navigation mapped out based on user’s pain points and favorite aspects of streaming apps. Some of the following features incorporated include:

  • New Feature — Surf/Browse allows users to view top charts and recommendations based off of friends and program preferences from Hulu and Netflix

  • Playlist pages

  • Friend’s pages

  • Program pages based off of movies and TV shows

• User flows mapped based off of feedback from user interviews

Insights From User Testing

• Main Challenges

  • Hierarchy of icons — wanted their personalized items like the songs they recently played to be at the forefront, not the recommended or popular items

• Feedback

  • Initial login easy and familiar

  • Liked linking accounts

  • Liked the channel surf/browse and programs page and felt it was easy to navigate despite being an unfamiliar feature

• Solutions

  • Keep the hierarchy in mind when designing i.e. making sure colors and text of recommendations don’t overpower the music they prefer

  • Edit spacing of items on the programs and surf/browse pages for ease of use